Foreword by Joe Stumpf · Founder, By Referral Only

"What you hold in your hands is more than a book about real estate. It is a testament to the power of pursuing excellence while never losing sight of what matters most: the people we serve."

Joe Stumpf, Founder, By Referral Only

Five Chapters. One Philosophy. A Lifetime of Service.

Jon Englund didn't take the conventional path to real estate excellence. From childhood instability to art school, from auctioneering to estate liquidations, every experience forged an approach to service that goes profoundly beyond buying and selling. This book is the story of that journey.

Explore Every Chapter

Click any chapter to read the full content.

Jon Englund and Donna Luger, the Luger and Englund Real Estate Team

AZ License # BR538641000

Jon Englund

Associate Broker · Your Real Estate Consultant For Life

Jon Englund's path to real estate excellence is anything but conventional. From his early years in Minneapolis, shaped by a mother's resilience and the guidance of extraordinary role models, to art school, commercial silk-screening, estate liquidations, and formal appraisal training at New York University, Jon has always approached every challenge as an opportunity to build deeper expertise.

After building a highly successful estate liquidation and appraisal business in Minnesota, Jon moved to Arizona in 2002 and channeled a lifetime of skills into real estate. Today, alongside his partner Donna, he operates as the Luger Englund Real Estate Team at HomeSmart Elite Group, both holding Broker licenses and bringing complementary expertise to every transaction.

Jon is also a proud member of By Referral Only, a testament to the relationship-first philosophy that has guided his career from the very beginning.

📋 Associate Broker License
🎓 NYU Appraisal Studies
🏠 HomeSmart Elite Group
⭐ By Referral Only Member

Frequently Asked Questions

What makes Jon Englund different from other real estate agents?

Jon brings a truly unique combination of skills, formal appraisal training from NYU, years of estate liquidation and auction experience, an artistic background that sharpens his eye for value and marketing, and a deeply personal philosophy that places your long-term wellbeing above quick commissions. Both Jon and his partner Donna hold Broker licenses, giving you two experienced professionals on every transaction.

What areas does Jon serve?

Jon Englund serves the Arizona real estate market as an Associate Broker with HomeSmart Elite Group, operating as the Luger Englund Real Estate Team. Contact him at 480.650.1422 or visit jonenglund.com for specifics about your area.

How can I get a copy of the book?

You can purchase "Your Real Estate Consultant For Life" on Amazon, or reach out to Jon directly by visiting jonenglund.com.

Buy on Amazon
Does Jon work with buyers, sellers, or both?

Jon and Donna work with both buyers and sellers, as well as investors. Their complementary expertise, Jon's creative and valuation background paired with Donna's systems-thinking and organizational skills, creates exceptional outcomes for all types of real estate transactions.

What is Jon's philosophy on pricing a home?

Jon believes that true value goes beyond market comparisons and price per square foot. Drawing on his background in appraising antiques and collectibles, he recognizes the intrinsic qualities that make a home special, the morning light in the kitchen, the layout that supports family life, the neighborhood connections, and incorporates these into a comprehensive pricing strategy.

The rest of the shelf

Jon and Donna have written a short set of books, each aimed at a specific decision rather than at real estate in general.

Cover of Now, Not Later by Jon Englund and Donna Luger
Book

Now, Not Later!

For owners weighing their next chapter. A framework for making a confident move decision instead of waiting for a perfect moment that never quite arrives.

Cover of The Hidden Costs of Overpricing by Jon Englund and Donna Luger
Book

The Hidden Costs of Overpricing

For sellers. What happens to a listing that launches above the market, why the damage compounds week by week, and why the eventual sale price is usually lower than a correct price would have been.

Cover of Navigating Transactional Turbulence by Jon Englund and Donna Luger
Book

Navigating Transactional Turbulence

116 real problems between a signed contract and a closed sale, shown from the buyer and seller side, with the practical lesson for each.

Enter the Authority Center

Everything Jon and Donna publish, in one place, with the market data and local knowledge behind it.

Visit lugerhomes.com →

Ready to Work Together?

Whether you're buying, selling, or simply exploring your options, Jon is here to guide you with expertise, empathy, and complete transparency.

📞
Call Direct
480.650.1422
🌐
Visit Website
jonenglund.com